FEM: New Millennium Beauty & Fashion is about coming of age in the Spice Girl Era, the nineties and early aughts. MTV and AOL. I knew fashion as fun and girly and therefore good. Even when bad things happened, you could always dress it up. No wonder I went to hair school and wear high heels a lot.

Over the years, femininity became something to do, something to be in control of. It’s not just for the sake of it. It’s not choice-fem. It’s sex appeal as a response to disempowerment—bad relationships or offhanded situations, though the routine can also be a little more innocent than that too. It’s about the pleasure of tact. FEM looks at fashion to understand life. 

First chapter is here.